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Seminars and Consulting
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Eagle & Buffalo
The conflict of visioning and execution addresses the marketing versus sales conflict and the reasons for the travail. This entertaining and informative session can be altered to highlight your company's challenges and opportunities. Duration: 45 - 60 minutes as a keynote or luncheon talk. One-half day workshop for training. Two day development seminar creating the basis for integration.
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Basics of Direct/Database Marketing - this workshop has been given to marketing and sales people around the world. Each topic is covered in sufficient detail for participants to execute direct marketing programs using the database as a foundation. Particular attention is given to the "back end" where most programs fail. Duration: One-half Day, One Day, Two Day - each can be customized to the needs of your company.
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Customer Managed Relationships(tm)The customer is the key source of financing your company. The best strategies are those that let your customers do what is best for them while delivering your profits. The use of electronic marketing allows us to hire our customer to take care of themselves. This concept can be delivered as a keynote, half-day seminar or two day development workshop customized to your company's goals and objectives.
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Custom Programs - specialized programs can be developed with clients to support their marketing strategies. Custom programs can cover all facets of marketing, particularly direct/database marketing and Internet marketing. Marketing for sales people is also a valuable and interesting custom program.
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