Tracy Emerick, Ph.D. is an innovative evolution of a sales and direct/database marketing executive to an Internet marketing entrepreneur and consultant. A twenty-five year craftsman in B2C, B2B and D2C direct/database marketing, Tracy was an early adopter of the Internet as the marketing strategy and tactic of the future. As founder of an Internet marketing company he called on his experience and bridged the chasm between the realty of marketing and sales and the abstract (and often obtuse) necessities of data and systems management. During his career Tracy has many accomplishments:

• Over two hundred companies brought to direct/database marketing
• Thousands of qualified leads for sales people
• Innovative lead qualification algorithm
• Over thirty companies initiating web marketing
  
• Integration of Internet and traditional marketing
  
• Global web-based lead distribution and management systems
  
• Database served eCommerce
• Marketing seminars and training on Internet and B2B marketing
• Strategic shift of a print publisher to an online information provider
• Measurement technologies for web marketing effectiveness
• Strategic and tactical methodologies for Internet marketing
• Organizational design for effective Internet marketing
• ROI systems and justifications for Internet and traditional marketing
• Online and phone customer service strategies
• Dialogue approaches for database/personalization and customization
• Web based Customer Relationship Management� strategies and tactics
• ASP (Application Service Provider) before it was named
• Web based client self management, before it was in vogue

These experiences, developments and knowledge are perfectly suited to leverage the value proposition and business model of technology and marketers' need to acquire new customers and develop existing customers.